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Targeting and frequency
capping
To help you connect with the right audience at the right time, we can work with you to deliver targeting and capping solutions across nzherald.co.nz or within certain sections.
Sequential advertising
We can serve a number of ads in a particular sequence, creating a story board effect.
Behavioural targeting
We can target ads to a select audience based on where they go on nzherald.co.nz. For example, if a user goes into the Business section first and then the motoring section, we can continue to serve them business related advertising within the motoring section.
Frequency capping
We can restrict the number of times a specific website visitor is shown your ad using cookies on the visitor’s computer. This means that your ad is never over-exposed and works towards delivering the best response for your campaign.
Contextual targeting
We can help you reach your target audience through contextual targeting. This involves you supplying us with a list of positive and negative keywords and whenever these keywords appear in the headline or first 250 lines of an article on nzherald.co.nz, your advertisement will appear. You can use contextual targeting for display advertising (banners, skyscrapers etc) or a text and logo link.
