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Whatever your motivation for entering industry awards, now is
the time
Tuesday 9 February, 2010Let’s show New Zealand’s media industry exactly what digital can do. Enter your most impressive, outrageously extraordinary, digital campaign into the CAANZ Media Awards – Best Use of Digital category. The one we’re proudly supporting.
Check out the entry criteria and enter now
Entries close 4pm Monday 8 March.
Media release: nzherald.co.nz's new shopping channel ready
for Christmas rush
Monday 23 November, 2009Today sees a brand new feature for readers with the launch of nzherald.co.nz's online shopping experience, in perfect time for shoppers to beat the Christmas shopping rush.
nzherald.co.nz Shopping features a huge selection of products from wine to electronics from a range of carefully selected suppliers representing well known consumer brands. It also showcases daily offers and products exclusively available to nzherald.co.nz readers.
Spencer Bailey, GM of APN Online says nzherald.co.nz's new shopping experience is an exciting addition to the site.
"We know people are keen to shop online from a convenience point-of-view. So we’re giving our readers an attractive option - an additional service that adds real value by saving them time and effort. The appeal to readers has been shown by the shopping offerings of leading global news sites like guardian.co.uk and nytimes.com."
nzherald.co.nz Shopping has been built in partnership with online retail specialist Hubsta. Hubsta's CEO, Paul O’Shannessey says its suppliers are excited to be able to offer their products and brands to a huge audience of online shoppers around the country, who will have the convenience of shopping from home around the clock.
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NB: A big banner is available within nzherald.co.nz/shopping for $20 CPM. For further information, please call your acccount manager.
Another record quarter
Tuesday 24 November, 2009The latest IAB Insight Report for Q3, 2009 shows the third quarter of 2009 has delivered another strong result for interactive advertising in New Zealand with total spending at $57.69m, up 9.91% on the last quarter ($52.49m). Display advertising has also seen a big increase - up 5.19% from Q2, 2009 to $17.22 million.
Michael Gregg, Chairman of IAB NZ commented that: “Performance across the online advertising market was mixed in the third calendar quarter of 2009. Display continued its strong run through difficult times with 8.69% year on year growth. Search & Directories was the biggest mover and now comprises 38.76% of all New Zealand online advertising spend. Classified spend felt the decline in job listings and a depressed property market, but was up 6.15% on the previous quarter.”
Media Services Group, ZenithOptimedia is predicting that internet advertising will account for 14.9% of all global ad expenditure by 2011 and 13.7% by the end of the year. Locally, IAB NZ expects domestic online share to reach 10% by the end of 2009.
New article pages launched
Friday 13 November, 2009We’ve been working hard to improve the way we present articles on nzherald.co.nz and earlier this week, we went live with the changes. They are all outlined in an article by nzherald.co.nz Publisher, Jeremy Rees.
So what does this mean for advertisers?
- The super rectangle has been moved into the body content of the article, which has been the highest performing ad spot on nzherald.co.nz. There are still above-the-fold opportunities on the homepage and sectional index pages, where the super-rectangle will remain for the time being.
- We’re no longer running skyscrapers on article pages. We made this change, largely as a response to market feedback and demand. Due to the dimensions of skyscrapers, they did have creative limitations. As a result, we found most advertisers prefer and book rectangles.
- The skyscraper has been replaced by a second rectangle. We’ve also been careful to intersperse ads with content and the navigation, which means both ads should receive a good amount of ‘eye time’ or exposure. One rectangle peaks above the fold and is wrapped in navigation, whilst the second is wrapped in content. Both of these ads are strategically placed to ensure they are in ‘decision making’ areas of the page – where people are looking for more content to read, or more importantly, ads to click on.
- We’ve merged Marketplace and Special Offers. These are now both known as Special Offers but can be run as text only or as an image with text.
What does that mean for prices?
An updated ratecard can be found here.
Online spend reaches new high
Thursday 10 September, 2009The IAB have released the online advertising spend figures for Q2 2009. The topline findings show that marketers are continuing to invest in interactive media – with the quarter reporting one of the highest ever spends - $52.49 million.
Investment in internet advertising grew 5.53% from Q2 2008 and is up 6.55% from last quarter. Industry sources suggest that all other major media revenues dropped again in Q2. Read the report summary.
The best of the web: September 2009
Thursday 3 September, 2009Each month, the team at nzherald.co.nz is going to highlight a digital campaign that is a little different. This month, we check out Publicis Mojo’s Steinlager Edge.
Want the best of the web, but don’t have time to scour the ‘net? From the truly inspirational to the downright practical, this innovation in digital campaigns from Publicis Mojo delivers some of the best content to you, live and complete, through an interactive journey at steinlageredge.co.nz.
Steinlager Edge is the new mid-strength premium lager for those who believe balance in life isn’t about doing less; it’s about doing it all. To portray that approach on the web, targeted ads offer alternative approaches to a situation – the choice of which sets busy visitors on swift, entertaining journeys through some of the best of the web.
iFrames allowed the sites to be displayed in all their glory and careful placement of each site in each journey has meant feedback from site owners has been almost unanimously positive.
Keep an eye out for the rectangles and super rectangles running on nzherald.co.nz until 27 September, or visit steinlageredge.co.nz.
The glamour of the catwalk and the place to be seen
Tuesday 18 August, 2009nzherald.co.nz and New Zealand's iconic fashion title, Simply You, have joined forces to bring you the very best online coverage from Air New Zealand Week. There'll be a dedicated Fashion Week section packed with videos, photo galleries and coverage of the latest trends from the catwalk.
Discover how you can reach this highly sought-after audience of New Zealand women online. Check out the details.
Homepage Super Rectangle Solus
Thursday 9 July, 2009With our new Super Rectangle Solus ad placement you can now own nzherald.co.nz’s homepage. Available on a daily basis from Monday to Friday this hero position will deliver maximum brand impact and excellent results.
No other premium site in New Zealand offers advertisers this prime position on their homepage. This exclusive placement means that your ad will be the only one on the homepage – providing strong alignment with the high quality editorial content, increased engagement and strong click through rates. Check out the details or see an example here.
Media Release: nzherald.co.nz wins Best News Site at the
Qantas Media Awards for third year running
Friday 15 May, 2009nzherald.co.nz has tonight been awarded the Best News Website at the Qantas Media Awards for the third consecutive year – every year since the category was first introduced in 2007.
Jeremy Rees, publisher of nzherald.co.nz says this is a massive achievement for New Zealand’s favourite news site. “We’re absolutely thrilled to win the award again this year and it’s a true testament of our commitment to delivering a high quality and consistent news experience to our readers.”
“Over the last 12 months we’ve also spent a lot of time looking at extending the reach of the site to meet the growing needs of our audience - we were the first major news site to launch a mobile offering, so that wherever readers are they can get the very latest news straight to their phone.”
Qantas Media Award judges who consist of some of New Zealand’s leading media experts were impressed with nzherald describing it as an “excellent site with extensive coverage of the latest national news, well designed and lots of interactivity”. Particular note was given to sports coverage and live scoring, as well as the entertainment section of the site.
This is the most successful year for nzherald.co.nz at the Qantas Media Awards as the site also took out the award for ‘Best Website Story/project with Community Involvement’. The judges declared that nzherald had chosen an innovative way to mark the anniversary of Sir Edmund Hillary’s death by launching an online search for his replacement as the acknowledged Greatest Living New Zealander. In two weeks, the promotion attracted more than 12,000 entries from readers and the judges concluded “that they really wanted to have a conversation with their readers and they certainly got it”.
nzherald was also a finalist in the hotly contested business and sport website categories.
Rees concludes “Over the last 12 months our traffic has grown by 42%* which is a clear indication that we’re doing something right and that our readers think the same. We have a loyal audience who always let us know how we’re doing so I must say a big thank you to them. They certainly keep us on our toes.”
The Weekend Herald was also named the Newspaper of the Year.
*Source: Nielsen Online, NetRatings, Market Intelligence, Domestic Weekly Traffic, Q1 2009 vs Q1 2008.
Contact:
Jeremy Rees, publisher, nzherald.co.nz
E: Jeremy.rees@nzherald.co.nz
M: 021 656 006
Media Release: yMedia and nzherald.co.nz set challenge to
benefit businesses, students and community groups during
financial down-turn
Wednesday 13 May, 2009While everyone is feeling the effects of the current economic climate, yMedia has partnered with nzherald.co.nz and set the yMedia Challenge to invigorate and benefit businesses, students and community groups.
yMedia is an entirely youth-driven enterprise, which was set up in 2007 to connect tertiary students with community organisations through new media initiatives; thus providing community groups the opportunity to increase their knowledge and use of information communication technology, while giving students the opportunity to implement live projects and gain experience to build their portfolios.
This year, yMedia and nzherald.co.nz are inviting businesses of all sizes to sponsor a team for a small fee to compete in the yMedia Challenge, in which students will complete a Community Group project within a set time period and be judged by a panel of industry representatives.
Businesses/Sponsors involved with the yMedia Challenge will gain valuable exposure to new media initiatives, help with the development of up-coming talent, assist with furthering a community based project that otherwise may not be implemented, and receive advertising opportunities with nzherald.co.nz.
Each team will be made up of a Community Group, a team of students (to implement the project), an industry mentor (to oversee the project), and a supporting Business/Sponsor.
yMedia Director, Adele Barlow, says “During a downturn, we need solutions that are collaborative and innovative not only in rhetoric but by their very nature. We need solutions that come from the bottom-up."
Right now, we all need to help each-other out to make sure that we all keep moving forward. That’s really what the yMedia Challenge is all about; finding people that need help, partnering them with those who can provide that assistance, and rewarding all parties involved with tangible benefits and solutions”.
Jeremy Rees, Publisher, nzherald.co.nz, sees multiple benefits to being involved with the yMedia Challenge.
“nzherald.co.nz is thrilled to be involved with the yMedia Challenge. It's a smart initiative that not only provides young people with great experience but also grows people's understanding of new media, while directly benefiting organisations,” he says.
The 2009 yMedia Challenge teams will be announced on 17 June 09 and projects must be completed by 12 August 09. All projects will then be judged with winners announced at an awards ceremony in mid August.
The yMedia group are calling for interested businesses or advertising and digital agencies to support the 2009 yMedia Challenge. For more information visit www.ymediachallenge.co.nz or contact Eddy Helm – 021 928 373 or eddy@ymediachallenge.co.nz
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For further information, or interview opportunities, please contact:
Eddy Helm
yMedia Challenge - Communications Director
eddy@ymediachallenge.co.nz
021 928 373 or 09 302 2788
nzherald.co.nz wins Best Sales Proposal of the Year
Monday 11 May, 2009
nzherald.co.nz wins Gold at the CAANZ Media Awards for Best Sales Proposal. Check it out here.
Media Release: nzherald.co.nz leads New Zealand publishers
on to mobile
Thursday 2 April, 2009Media on mobile gets a huge boost in New Zealand with the announcement that the latest news from nzherald.co.nz is now available on most mobile phones.
There’s a world-wide trend to mobile with global media heavyweights such as CNN, BBC and The Financial times and many others already seriously in to mobile publishing.
The nzherald move signals New Zealand is embracing the move to mobile publishing and marketing according to Geoff Ross from mobile media marketer Snakk Media.
“From today, no matter where you are – Great Barrier on your boat, or overseas – as long as you’ve got a mobile signal you’ll be able to get your local news, sport and business fix on your mobile phone,” he says.
The move opens new avenues for brand marketers and their agencies, Ross says.
“Everyone’s got a mobile phone and people carry them everywhere. Advertisers can now take their brands right to where people are wherever they are.”
The nzherald.co.nz mobile site launches with national and international news, business, sport, technology and entertainment news. National weather along with Auckland traffic updates, with more sections to come in the near future.
“This is another step in nzherald’s continuing leadership in the market,” says Spencer Bailey, general manager of APN Online (parent company of nzherald), “We are continually working to provide innovative ways for people to access their news, extend consumer choice and reach of the site.
“Following our launch of a dedicated site for iPhone and other smart phones in July 2008 we wanted to extend our coverage to all mobile handsets in New Zealand. To do this we needed to work with a quality partner and the logical choice was Snakk and The Hyperfactory.”
You can access the service simply by texting the keyword NZHERALD to 4443, or you can go the browser on your phone and type in nzherald.co.nz. The site recognises you’ve come in from mobile. The nzherald.co.nz website also has a “how to” guide.
The mobile site and its ad serving capabilities has been built by Snakk sister company The Hyperfactory with Snakk responsible for brand interactive functions on the site and co-responsible for advertising placement with nzherald.co.nz.
The Hyperfactory and Snakk successfully run a similar model in markets such as Hong Kong where they built the South China Morning Post site and manage the advertising sales on it.
There are around four million mobile phones in use in New Zealand and about 3,000 different handsets almost all of which will be able to access nzherald.co.nz.
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Issued for Snakk Media by Pead PR
Geoff Ross, Director, Snakk Media, Tel: 021 424 219
News traffic - nzherald.co.nz on top
Tuesday 31 March, 2009
nzherald.co.nz has remained top of the tables for 'General News' (according to Nielsen Online's Category listing in Market Intellience) since the start of 2009. Traffic peaked the week of January 19, largely due to the unfortunate shooting on Auckland's northwestern motorway.
Business traffic - nzherald.co.nz on top
Tuesday 31 March, 2009
nzherald.co.nz has again lead the market for Business News traffic since the beginning of the year. The continued volatility in the financial markets and the annual company reporting season have underpinned the traffic to Business while the official cash rate announcements from the Reserve Bank have been behind the peaks.
The biggest peak over the past few months occured during the week of 26 January when the OCR was dropped by 150 basis points to 3.5%. Business traffic that week hit 1.08 million off an audience of 220,000*.
*Source: Nielsen Online, Market Intelligence, Total Traffic, Weekly, Dec 29, 2008 - March 29, 2009
Sports traffic - nzherald.co.nz on top
Tuesday 31 March, 2009
The overlap of the test cricket and winter codes has given Sport a strong start to the year with traffic expected to build further as we get to the business end of Super 14 and into the Tri-Nations.
The week beginning 9 February saw 2.46 million page impressions off an audience of 224,000*.
*Source: Nielsen Online, Market Intelligence, Total Traffic, w/c 9 February, 2009.
IAB Report shows massive growth in online advertising
Wednesday 25 February, 2009The latest IAB (Interactive Advertising Bureau of New Zealand) Insight Report, covering Q4 and the full year for 2008 was released today. The report shows a massive 43% growth in online advertising spend from 2007 - up from $135.16 million to $193.15 million in 2008, making online the fastest growing major medium in New Zealand.
Kevin Bowler, Chairman of IAB NZ commented “In times of economic down-turn, advertisers will shift investment to media that delivers the most accountability. In this regard, online has a compelling advantage which smart marketers will gravitate increasingly to in 2009 as they seek to get the most value from their advertising investments.”
Download the full IAB Insight Report for 2008 here.
Online display advertising lifts search
Tuesday 6 January, 2009
According to 12 months of Specific Media Ad Effectiveness data, by comScore, online display advertising significantly lifts Online search activity. The study demonstrates that consumers exposed to display advertising were more likely to search for brand terms (i.e. automotive manufacturer), and segment terms (i.e. vehicle class), than unexposed consumers.
The study shows that display advertising has a direct impact on both paid and organic searches and clicks.
David Hallerman, senior analyst at eMarketer agreed that "There is a connection between display and search ads... often it's not the search ad alone that gets consumers to act, but the context of all the marketing that preceded it."
Read the full story on MediaPost
nzherald.co.nz offers up new Super Daily Buyout
Thursday 18 December, 2008Delivering maximum brand impact and excellent results, with the ‘Super Daily Buyout’ you’ll have the ability to own a prominent advertising position on nzherald.co.nz on a daily basis.
What is it?
- Super Rectangle – 420x400 pixels
- Daily buy available across all story and index pages*
- 1.1 million page impressions per day
- 180 thousand unique browsers per day
- Super Rectangle 420x400 pix
- Max file size 40kb
- Available Monday - Friday
Full details of the Super Daily Buyout can be found here.
nzherald.co.nz leads the way with Election coverage
Wednesday 12 November, 2008nzherald.co.nz has recorded a record audience and traffic week thanks to its extensive coverage of the US and NZ elections.
From Monday 3 November to Sunday 9 November 894,610 unique browsers generated 15.48 million page impressions as they turned to nzherald to see the very latest results, opinion and analysis.
Jeremy Rees, publisher of nzherald.co.nz says “The interest in the US election on nzherald was just incredible - hour by hour the momentum built as readers came back to watch history in the making.”
Then on Saturday evening focus quickly switched to the New Zealand election with 72% of the New Zealand Election page impressions taking place between 7pm on Saturday and Monday afternoon. Sunday 9 November recorded the best ever traffic for a Sunday.
Rees continues “As soon as the polls closed we saw readers go online to follow the electoral results. This is a real shift in the way New Zealanders consume their media showing that an event typically dominated by TV coverage has a strong place online.”
The week also saw record traffic on nzherald’s mobile phone site and the number of visitors who viewed a video.
i-Phone friendly site delivers unique opportunity for advertisers
Thursday 6 November, 2008Back in July nzherald.co.nz launched an iPhone-friendly site m.nzherald.co.nz. The site enables iPhone and iPhone Touch owners to regularly keep in touch with news on the go and was designed to suit iPhone features, with easy navigation and the ability to view news stories in landscape mode.
What this means is that we can deliver news as it hits – and your brand - to the palms of the early adopters and trend setters in New Zealand. This is a unique opportunity to connect with our readers outside their usual nzherald.co.nz consumption patterns in a prominent way.
The m.nzherald.co.nz audience is highly engaged – spending an average of 2.2 minutes on core pages and spending approximately 4 minutes on site on average.
A banner (316x60pix) sits on every page of the mobile site, in the prominent position above the nzherald.co.nz masthead. Not only do you get the brand aligned with New Zealand’s leading new site, but you also reach a high socio-economic, technology-savvy group.
For further information, please contact your account manager.
