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Integrated opportunities and
bespoke solutions for your
brand
At nzherald.co.nz we not only offer all the expected advertising options, but also specialise in providing bespoke solutions that give the user a more personal experience and a richer form of communication with your brand.
We can work with you to create tailor-made solutions.
Sponsorship
Sponsorship enables brands to benefit from close association with the host editorial. By becoming part of our trusted environment, you can place a softer and more engaging emphasis on your brand's message and maintain or build relationships with a captive audience. Opportunities exist across editorial, bespoke promotions, microsites and email newsletters.
Ad funded content
This is a great opportunity to get your brand closer to the target audience through content integration and product placement. This cuts through the clutter by placing brands at the heart of the most trusted online editorial and strengthens brand relationships.
Podcasts / Vodcasts
Utilising the editorial expertise of our journalists we can work with you to create audio and visual communication to be hosted on nzherald.co.nz. As broadband uptake increases in New Zealand, so too does the usage of online video. Not only can we offer ads pre and post roll (before or after a video plays), but also production and delivery of bespoke video content to bring your advertising to life.
Microsites
Ranging from a simple one or two page execution through to a full blown “mini-website”, microsites are an ideal vehicle for you to educate users about your product in an engaging and entertaining way.
Blogs
We can work with you to create and develop commentary on a particular subject, news comment or personal diary to aid in brand development or help with the seeding of a communication platform in the users’ minds. Key to the execution is the ability to leave comments and interact with the editorial.
Targeting
Advertising messages can be created and served to users at specific times, in targeted geographical areas or through a keyword, ensuring you reach an audience who are highly engaged and relevant to your message.
Email newsletters, desktop
alerts, RSS feeds
Direct response mechanics can be incorporated into commercial content solutions or commercialised as stand alone advertising propositions. These act as highly valuable marketing tools to deliver content directly to the consumer.
Competitions and
promotions
Our users are highly interactive and love the opportunity to win great prizes. Competitions provide tactical, targeted and excitement-building platforms to create brand presence and engage an audience. We will work with you to ensure that creative, delivery and data capture work as hard as possible to maximise audience interaction.
Costs
All costs are determined on a project by project basis and are dependant on many variables. Amongst others, these may include the advertising mechanic development, the level of editorial involvement, duration of project, production costs and media value. We are happy to discuss these further with you.
We can also help with cross-media briefs involving other publications across the wider APN business.
If you have an idea or want to discuss commercial content opportunities, contact us today.
