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Creative Showcase
The beauty of online advertising is that there are plenty of ways to get creative and achieve cut-through. We’ve compiled a showcase of highly successful campaigns to give you some inspiration and food for thought. Come to us with any new ideas that you have and we’ll work with you to bring them to life.
Telecom Wallpaper
Wallpaper (also known as skins and gutter ads) provide a large, interactive canvas which is great for building brand awareness and can be hugely successful at driving home key advertising messages. They have a big impact, but can integrate well with content - meaning higher user engagement and click through rates.
View creative.
Air New Zealand Mobile Landing Pages
When nzherald launched their new mobile site in March 09, with the capability to run on all mobile internet capable handsets, Air NZ jumped at the chance to be involved. Having been regular mobile advertisers for some time, Air NZ immediately understood how they could use m.nzherald.co.nz to engage a quality audience with a wide range of their products and services, including mobile check-in, holiday fares, reader competitions, and custom built mobile landing pages.
View more examples.
Vodafone Interstitial (Preview in Internet Explorer only)
When launching their new mobile internet campaign, Vodafone were looking for high visual impact. In response to the brief nzherald proposed a rich media solution that would be a New Zealand first. The agency loved the idea and immediately saw the potential to deliver a relevant and creative execution.
An interstitial can run on the homepage or any section within nzherald.co.nz
View Vodafone Interstitial creative.
Holden Sidebar
This idea was driven by the creative agency and nzherald worked closely with them to deliver the concept. The key objective for the campaign was to demonstrate the benefits of a small car and the execution used the space in a smart way to communicate this. The campaign was effective and also showed that an idea doesn’t need to be overly complex to have a big impact.
View Holden Sidebar creative.
Jeep Floating Layer
The key objective for this campaign was to promote the new Jeep Wrangler in an eye-catching way on a small budget. The result was a highly targeted campaign within nzherald’s motoring section using rich media to create maximum impact.
View Jeep Floating Layer creative.
Stella Artois Page Peel
Page peels offer clients an eye-catching yet unobtrusive way to get an audience to engage with brands. Both interaction and click rates can be easily measured.
View Stella Artois Page Peel creative.
Air New Zealand Expanding Rectangle
Air New Zealand’s ‘Expand Your Horizons’ campaign had a lot of different packages to promote meaning a lot of information to convey. The use of an expanding rectangle [from 300x250 to 500x500] delivered a big space to work with and the ‘pop-up-book’ style of creative enhanced this even further. The creative was user initiated which meant that it wasn’t intrusive to the reader experience.
Expanding rec’s can measure both interaction and click rates across the entire execution.
View Air New Zealand Expanding Rectangle creative.
Holden Colorado Expanding Banner
It was important that the strength and toughness of the new Colarado was demonstrated, so the agency came up with the concept of breaking the site up. The use of a transparent background meant that the creative appeared to be integrated within the site.
View Holden Colorado Expanding Banner creative.
Air New Zealand Push Down
This prominent and unique advertising position beneath the navigation bar is eye-catching and with a strong call to action will ensure good interaction rates. This creative execution is also a great way to communicate a complex message within a relevant environment.
View Air New Zealand Push Down creative.
Audi Full Page Slide
As the absolute top end of Audi’s range the launch of the Audi RS6 into the New Zealand market was all about creating desire and aspiration. nzherald and Total Media developed this bespoke solution with Eyeblaster that gave Audi prominent exposure alongside nzherald’s premium editorial content.
There is also the opportunity to run flash and video within this advertising position and works well for a big-bang message.
View Audi Full Page Slide creative.
